Case Study: 2010 Broward County, FL Commissioner

Commissioner Sue Gunzburger

Stanford Campaigns’ research helped shape a strong narrative to fend off challenger.

In 2010, longtime state legislator Steve Geller ran against our client, incumbent Broward County Commissioner Sue Gunzburger. Gunzburger won the incredibly negative race with help from our research to show that Steve Geller was untrustworthy, using his status as a lobbyist and state legislator to line his own pockets, and associating with crooks. According to one journalist, she “eviscerated the former state Senator with his own resume.”